NAIRA EGO

NAIRA EGO is luxury loungewear brand spearheaded in New York by Jennifer Oyite. The brand is formulated on heritage, legacy, and good design. I spearheaded the strategy and execution of the brand’s debut luxury shopping event at the Neiman Marcus located in Westchester, New York ensuring a seamless and high-impact brand experience. From securing the partnership to curating the guest experience, I positioned the event as more than just a shopping opportunity—it was a statement of NAIRA EGO’s place in the luxury fashion world.

My approach included Strategic Partnership Development - Negotiated and secured the collaboration with Neiman Marcus, aligning NAIRA EGO with a top-tier luxury retailer.

Event Concept & Execution: Designed an elevated shopping experience with CHANEL Beauty makeup sessions, a curated fashion showcase, and a champagne reception, crafting a seamless blend of luxury, exclusivity, and brand storytelling.

Audience Growth & Brand Expansion: Focused on market penetration, targeting high-net-worth customers to introduce them to NAIRA EGO and create lasting brand affinity.

Marketing & Guest Engagement: Led promotional efforts to generate buzz, ensuring a strong turnout and maximizing visibility within the luxury fashion space.

This event was a major milestone for NAIRA EGO, and I ensured it not only met but exceeded expectations—setting the stage for future high-profile collaborations.